Amouage has reported its strongest quarter on record, up 90% year-on-year!
Amouage has announced its strongest quarter on record, with first-quarter estimated retail sales reaching $190 million, marking a 90% increase year-on-year.
The Omani High Perfumery House said the performance was driven by the global rollout of The Essences Chapter IIand continued demand across its existing creations, following a historically strong 2025.
Growth was recorded across all regions and channels. The strongest regional gains came from the Americas, up 135%, and Asia-Pacific, up 124%, with China expanding tenfold year-on-year. In Europe, the UK led growth with revenue up 308%, while Italy doubled its business. Saudi Arabia also maintained strong momentum, growing by 170%.
Across channels, Amouage.com more than doubled at 137%, while the direct-to-retail channel grew by 152%.
In product performance, Exceptional Extraits became the House’s most demanded category, accounting for 28% of the business, led by Guidance 46 and Purpose 50. The Guidance franchise now represents 25% of total business and doubled year-on-year during the quarter, with nearly 1,000 bottles sold per day.
The Essences Collection became the second-largest pillar of the portfolio, growing fivefold year-on-year. Its momentum was reinforced by the launch of The Essences Chapter II and the GCC Ramadan-exclusive Oud Zuhal, which sold out within one week. Outlands emerged as the collection’s most demanded creation, rising by 276%.
Amouage also continued to strengthen its global cultural and industry presence through participation in key platforms, including the Agriculture Summit in Oman. This coincided with the international recognition of Omani frankincense at WIPO and the sixth edition of the Omani Rock Rose harvest in Jabal Akhdar, celebrated through the latest edition of the Amouage Café.
Together, these milestones further reinforce Amouage’s role as both a global High Perfumery House and a cultural ambassador of Oman.
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